Brixton House is delighted to announce the appointment of Levi Roots as Chair Designate, with the transition to Chair scheduled for Spring 2025. Levi, a well-known entrepreneur, musician, and a respected figure in South London, brings a remarkable combination of business expertise, artistic passion, and deep community connections to Brixton, as Brixton House continues its mission to be a vibrant hub for creativity and culture.
His journey is rooted in South London, where he rose to fame with his Reggae Reggae Sauce, which became a household name after his unforgettable appearance on Dragon’s Den. Since then, Levi has built a successful brand and inspired countless entrepreneurs with his story of resilience and innovation. His commitment to bringing the flavours of the Caribbean into UK homes reflects a dedication to cultural pride and authenticity that aligns seamlessly with Brixton House’s values.
Levi has a track record of philanthropy for causes that make a real difference in society. He is an ambassador for many organisations and charities that support education, prison system reform and young people, such as Rift Social Enterprise supporting ex-offenders, Trussell Trust fighting against poverty, the National Windrush Museum and the Prince’s Trust. His business excellence and commitment towards raising attainment and social justice have been recognised by Honorary Doctorates from the University of the West of England and the University of Westminster; both received in July 2024. In addition to previous Honorary Fellowships from the Royal Agricultural University (July 2019) and the University of Gloucestershire (November 2009).
In addition to his business achievements, Levi is a dedicated musician and advocate for the arts. His album Free Your Mind earned him a MOBO nomination in 1998 and he is well known for his time spent with Sir Coxsone Outernational – one of the UK’s most legendary sound systems. His musical leanings combined with his passion for storytelling and culture extends into theatre. In 2023 he took his musical, Sound Clash: Death in the Arena, to Edinburgh Fringe, where it was praised for being a thrilling new event production. His experience in both the performing arts and entrepreneurial spaces makes him a unique asset to Brixton House.
Levi’s new appointment coincides with the return of Brixton House’s five-star Christmas show, Alice in Wonderland, offering London families an alternative show at Christmas that speaks of authenticity and diverse representation of London Life. With a track record of championing new talent and voices, Brixton House is poised to break the mould in theatre making and broaden our imagination of storytelling for the stage.
Related links
Alice in Wonderland – review
