Twelve venues are changing the way London theatres work together by collaborating on new website tastetheatre.com.
Almeida Theatre, Battersea Arts Centre, Bush Theatre, Donmar Warehouse, Greenwich Theatre, Hampstead Theatre, Lyric Hammersmith, Royal Court, Soho Theatre, Theatre Royal Stratford East, Tricycle Theatre and the Young Vic have collaborated on the project, pooling resources in order to develop audiences and build the profile of producing theatre in London.
TasteTheatre.com is the only website dedicated solely to promoting producing theatre from the subsidised sector. It aims to create a personal shopper service for theatregoers - allowing users to search for their perfect theatre experience according to mood, wallet, individual taste and personality - rather than being confined to the nearest venue. TasteTheatre is also learning and evolving in response to the way users search – allowing us to understand our audiences better, and effectively empowering them to shape the site to be ever more useful.
London theatre is vibrant, risk-taking and innovative. Now the subsidised sector is taking the lead by joining forces to reach new audiences. To continue to flourish, it is essential that theatres work together. Tastetheatre.com marks this new era of collaboration.